Once the internet skyrocketed to fame, it gave businesses across the globe an entirely new level of reach and marketing potential. These days, virtually all businesses either operate solely online or use the digital world to promote their products and services. Of course, the days when having an online presence was enough to garner public attention are long gone. At this point, several variables factor into the visibility and resulting success of a business. They all carry a certain amount of weight, but some of the most important are also among the most overlooked.
Building a Successful Online Presence
You’re probably already aware that your website needs SEO to propel it to the tops of search engine results pages. It fosters organic search results, which are what modern consumers are drawn to when they’re seeking out products, services, and information. Solid SEO strategies bring more traffic to businesses’ websites, build credibility, boost conversion rates, and improve the overall user experience. While the significance of some essential SEO measures is fairly obvious, the importance of backlinks often fades into the background. If you’re looking for more information on backlinks and how to build the most effective ones, we’re here to help.
Backlink Best Practices to Consider
Backlinks are connections from outside websites to yours. In the eyes of Google and other search engines, they help prove your relevance to various industries and search queries. As far as consumers are concerned, backlinks make your company appear more authoritative and trustworthy. Because of all that, they aid in increasing your visibility as well as your credibility. All that said, there are right ways and wrong ways to go about incorporating backlinks and making them work for your company rather than against it.
1) Link to Relevant Content and Websites
It’s always best to link to websites and content that are relevant to your niche in some way. This could branch out in any number of directions as long as they pertain to some aspect of your corner of the market. Take a fitness and nutrition company for example. An endless array of backlinks could be generated to help bolster the company’s website. These range from herbal supplements and online BMI calculators to high-end cookware and home exercise equipment. Consider all the possible products, services, and informational connections that could be relevant to your company and shoot for using those as backlinks.
2) Use Credible Connections
Backlinks are designed to help build your company’s credibility, which is an essential element for today’s businesses. That means the sources they connect to should be credible as well. Creating backlinks from companies or websites with ongoing negative reviews, poor functionality, useless information, and other flaws will hamper your visibility and reputation rather than helping it. When you’re looking for potential backlinks, be sure to research their integrity as well as their relevance.
3) Keep It Interesting
One major rule of thumb for websites is creating content that will hold onto consumers’ attention. It’s not that easy these days, but it’s certainly crucial. This rule also applies to the content your backlinks lead to or come from. You don’t want visitors to click on the links and lose interest. Instead, you want them to be impressed. If they are, the chances of conversion and retention will be greatly improved. Having creative, interesting, and helpful content will also make other companies more likely to want to link to your site.
4) Sharing Is Caring
Creating interesting content that other companies might want to have their name associated with is crucial, but it’s only part of the picture. You also need to post case studies, blog posts, and other helpful information that readers can relate to or connect with. In turn, they’ll want to share it with others. You can even invite and encourage viewers to share those pieces of content that will ultimately point back to your company as their source.
5) Advertise Yourself
Networking is vital for businesses, and this applies to backlinking as well. Contact companies you’d like to create backlinks with, and ask them if they might link to some of your content. Tell them what you have to offer and how it’s relevant to their company. Remember, though, you’ll need to offer content that would make for valuable connections.
6) It Works Both Ways
This is very much a reciprocal situation. If you ask companies to create backlinks to your content, you can’t just thank them and leave it at that. Agree to share their content on your website as well to help benefit them.
7) Don’t Overlook Backlink Possibilities
Having backlinks to your website goes a long way, but that’s not your only option. Social media outlets are also valuable tools in your marketing strategy, and they’re the perfect canvas for backlinks. As is the case with marketing in general, be sure those links are visible on the right channels to be seen by your target audience.
8) Create Guest Posts
Consider creating guest blog posts for other companies that pertain to your market niche. If they’re relevant to yours, you’re relevant to theirs, so this is bound to be mutually beneficial. There’s no limit to the reach you could gain via this best practice.
9) Collaboration Is Key
In addition to creating reciprocal backlink deals, you could work in tandem with various credible and relevant names in your industry. Collaborative efforts aid in creating important and ongoing business connections while increasing your relevance as well as that of others involved in the effort. From written content to videos and podcasts, you have numerous possibilities in this field alone.
Building Those Crucial Connections
Backlinks are effective ways of increasing your visibility and notability from search engines’ perspectives as well as those of your prospects. Of course, they must be built and used correctly to be effective. At the same time, they can be equally beneficial for other businesses in your field. Creating backlinks is bound to take a great deal of time and effort, and it’s an ongoing process. Still, it’ll be well worth it in the end.